Laura Schoenherr

I graduated from Virginia Tech and later continued my education at the University of Wisconsin–Madison. For well over a decade, I’ve worked in hospitality, where I’ve found a genuine passion for serving others and creating meaningful experiences. The Virginia Tech motto, Ut Prosim (“That I May Serve”), has always stayed with me and continues to influence how I approach both my work and relationships each day.

In 2013, my husband, Andrew, and I were married in my parents’ hometown of Appleton, Wisconsin. After a brief stop in Minneapolis, we settled in Madison, where we’re raising our three kids who keep us very busy.

Outside of work, I enjoy staying active—whether that’s going for walks or participating in spontaneous dance parties—and finding small moments of joy throughout the day.